Impact of Sensory Marketing on Consumers: Recreation Industry in Muscat

This research investigates sensorial marketing strategy in the recreation sector through both qualitative and quantitative methods. Qualitative data were collected via observation and interviews with professionals at malls, recreation centers, restaurants, and gaming zones. Quantitative data were gathered through questionnaires assessing customer buying behavior related to sensory cues. Results indicate that observed brands implement five-dimensional sensory strategies with positive customer reception. Professionals report increasing development and positive perspectives in the recreation industry regarding sensory marketing applications.